There are as much companies out there saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies in the world! How are you going to know which one is actually the best qualified and suitable for your needs with many of these claims out on the internet?
As with all things in the business world, what your organization needs will be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency is to look at yourself.
Looking at your company to determine your SEO needs
Your first task is to think about what it really is you want to accomplish with your SEO campaign. Unless you have an obvious goal, with measurable successes, your campaign is more prone to fail. This responsibility is you, not who you hire, so be sure that you are prepared to hire on an SEO company before you achieve this.
Your next task would be to think beyond just those three words – search engine optimisation. Yes, you wish to bring more visitors to your site by obtaining a higher search rank, but how will this happen? Does the business you are looking at offer other services such as for example social media consultation, link constructing, design and copywriting? Having an organization on hand that can handle all of this eases your needs to possess to shop around for web related companies over and over again.
Speak to your business associates
OK, you know what you want to do with your website and you know what services you wish to have provided to you. Now you should strat to get real data and information from individuals who really matter: your organization contacts.
If you know whoever has already hired an SEO agency, and gotten great results, it is advisable to talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get examples of past success
Once you have found a great SEO agency you should get a quote from them and see what they have actually accomplished. reputación digital of past clients, who it is possible to contact if you wish, may be the most effective thing that any reputable SEO firm must offer you.
The last point I wish to bring up is to be wary of outrageous claims made at any stage of the procedure such as:
“We guarantee lots one ranking” – that is impossible to guarantee, no matter how good an SEO agency it really is.
“We won’t alter your website” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being put on a few core directories is essential, but hundreds? You’re just creating spam.