The New Age of Designing a Custom Logo

As custom logo floor mats say the first impression is the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The business logo is the company’s first impression.

The next question that arises is should the top management be actively involved in designing a custom logo because of their business or should they just leave it with their design team or a alternative party design studio? Nowadays companies want to be more personal making use of their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it really is turned into a nice process if the following are kept in mind when making a custom logo:

FONT

Logos mostly fail due to a poor font choice. It can be a little difficult to choose a font that will catch attention rather than let the identity be ignored. Certain tips can ease the decision of font:

? Stay away from common fonts, fonts that are used by the majority. Use a unique font that may make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to may be the sense of sight. If your logo is not appealing to the eye you can be attracted to your brand or business? Carefully pick the image that will represent your company make sure it is in line with what your company does and consistent with your company’s mission statement.

Another problem that arises in terms of image selection is downloading a graphic for the logo without realizing it’s already used by a company in the related or unrelated industry. Leading to many legal charges and issues.

COMPANY GOAL

Lastly & most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly be able to recall your brands or business.

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